In a recent flurry of media articles, a revolutionary new project was announced to develop plant-based bottles by utilising a new material developed by Dutch company Avantium, which had the support of a number of high-profile brand partners including Carlsberg, Coca-Cola, Danone and L’Oréal. British media wondered if this new material was the end of plastic entirely or more specifically, the end of plastic bottles as we know them. So what is this new material, where does it come from, and how sustainable is it?
